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About Me

Hi my name is Kosi Anwar, I am from Indonesia

Actually this is my old blog, when I started to learn about blog in 2008 and recently I decided to activate it again. This blog will contain all of my thoughts or I grabe something usefull from internet. So, it will be free topic and no boundary at all, anything good will be here.

If you have any comment or suggestion, please do not hesitate.

Thank you 

What Insights Come From Your Toilet? Good Ones.

I am in Las Vegas this week as a judge for the OMA Awards. One would think my eyes and ears would be riveted to signs and displays. Outside the Global Shop Expo, I should be focusing my anthropological heart and mind on gambling, the spatial layout of the resort/casinos, the press of human life as in decends into unabashed hedonism. And in many ways these are indeed the places my mind has indeed gone to, but they are not the primary places. No, after half a day at the Sands and the other half at the Bellagio, my mind goes to toilets and bathrooms.

The flush toilet is recognized in the West as an icon of modernity. It is 
often the first thing that pops to mind when thinking about the bathroom, 
but the thing we discuss the least ­ it is often hidden within larger bathrooms and is the last object we want to display when we give the tour of 
the home. Even with the lack of willingness to talk about toileting, we take 
the toilet as a symbol of our civilized nature. Toilets, like basins and 
baths, are often in attractive colors or designs. We tend to believe that 
our toileting habits are the best, as are our toilets, and that they reflect 
progress, hygienic superiority and the civilizing nature of our world-view. 
But interestingly, in the 1930s only 30% of American houses had indoor flush 
toilets. In the economic boom following WWII a fully-fitted bathroom, then 
later multiple bathrooms, became standard even in modest American homes.

Sometimes aspiring families in poor countries or countries enamored with 
the image of the West will install a porcelain pedestal in their home to 
demonstrate modernity, status and progress. The toilet gives them the upper hand in terms of social capital. They may even install the toilet even if 
there is no piped water connected to make it work or a sewer system in which 
to deposit “the goods.”

Here in Las Vegas, they are symbols of opulence and leisure. Materials, colors and even sounds are orchestrated with the precision and artistry of Mozart. And it is not just Las Vegas – there is a men’s room in Hong Kong that is something of a tourist attraction because of its striking view of the city. The point is that bathrooms, toilets and plumbing are more than they perhaps seem.

In all cases, excreta must be completely disassociated from the individual generating them. They should be invisible (even unscented where possible) and above all anonymous. The system of flush toilets we use lead to communal sewers and make the separation of the individual the waste not only possible, but mandatory. Toilets provide a strange, powerful link to a 
shared identity where everyone not only poops, but that poop becomes part of 
the collective identity, both physical and metaphysical.

So why does any of this matter? It matters because we often stop looking when we seek out insights about the uncomfortable or the mundane. Ask a person about their toileting habits and the answers will be half truths. Ethnography is often thought of in terms of interviewing with a brief home tour, but toileting provides an example as to why asking people about their preferred product benefits doesn’t work. You have to expand the realm of inquiry and the means by which you collect data. If you want to understand people’s “shit” you have to visit public bathrooms, talk to the kids, etc. Similarly, if you want to understand the motivations behind buying a car, or a beer, or anything else, you have to expand the scope of inquiry to tease out those pieces of information that would normally go overlooked. In part, it’s because people don’t know what they don’t know, but it’s also because we often take our own cultural practices for granted. With something as simple as bathroom behavior, it’s easy for us to get lost in our own worldview and stop searching. Digging deeper reminds us that the mundane is often more complex than it seems. Understanding that complexity means understanding new sources of revenue, innovation and branding potential.

What Online Panel Companies can LEARN from STEVE JOBS?

In between February 24, 1955 – October 5, 2011 lived a WIZARD on Planet Earth who was called by the name Steve Jobs!! I think this article would fall short of words to describe this visionary who changed the way we do business. His life was nothing short of a BOLLYWOOD pot boiler and for ages to come he has left his mark on our thought process. This article illustrates 5 business lessons which Online Panel Companies can learn from Steve Jobs.

LESSON 1: WHERE THE ‘PUCK’ IS GOING TO BE!!

Once Steve Jobs said ‘I skate to where the puck is going to be, not where it has been’ – an amazing business lesson to anticipate future trends and work accordingly. Most of the companies LIVE in the PRESENT – which is not all wrong but if they fail to foresee what future demands they are bound for disaster.

Today online panel companies are in a mad race to recruit respondents & bombard them with survey requests – what they are failing to anticipate is the future is all about investing in technology!! Panel business in recent times has been churning out low quality data as companies are failing miserably to purge out ‘FAKE RESPONDENTS’. If the current trend continues clients would be really vary of using this methodology for conducting their research fieldwork.

What had separated online data collection from other methodology was the TECHNOLOGY – but if panel companies do not invest heavily in the technology department they are bound to FAIL!!!

LESSON 2: SURROUND YOURSELF WITH AN AWESOME TEAM!!

Steve Jobs wasn’t a great computer engineer. Apple would not have been what it is today had Steve Jobs was the only one building computers. That was the very reason why he partnered with Steve Wozniak. Through the years, Apple progressed thanks to the brilliant people Steve Jobs brought on board – like Apple CEO Tim Cook and Pixar CCO (Chief Creative Officer) John Lasseter.

Apart from few big ones, most of the panel companies do not understand this philosophy – YOU ARE WHAT YOUR TEAM IS!! Most of the panel companies are so much worried and concentrated around panel development that they completely ignore this fact. Employee training is something never heard of in panel domain!! It is not the right way to do business as an ill trained employee can mess up the best laid processes!!

LESSON 3: OBSTACLES ARE JUST A PHASE IN YOUR JOURNEY TO SUCCESS!!

Steve Jobs ran out of money while developing first Apple computer– instead of giving in, he sold his van – aptly signifying that ‘WHERE THERE IS A WILL THERE IS A WAY’.

Panel management is not an easy task – if you are unable to feed your respondents a regular supply of surveys most of them will become DORMANT!! All the money you have spend to recruit people will burn away. DO NOT LOOSE HOPE – you need to just keep your respondents engaged for e.g. you can run an internal survey on a popular topic and share the results with all participating members – this will help create a very strong brand loyalty amongst your panel members!!

LESSON 4: CREATE A PERSONAL BRAND!!

Steve Jobs was one of the foremost people to understand the growing importance of personal brands in the digital age. The black turtleneck is easily recognizable!! In fact no other CEO has such a profound effect on the brand imagery of a company as Steve Jobs had. His product launches were easily the most anticipated events in the media.

Panel companies now days lag behind in the brand building exercise – ask yourself how many panel members know for whom they are filling up surveys. Many people might find the argument weak but people are sharing their personal opinions with you – they ought to know and connect with the people running the show. Imagine what if Apple was a panel company and people had received survey invitation – I guess any survey would have been completed in minutes!!!

Create a personal brand for your panel company and CONNECTwith your respondents!!!

LESSON 5: PUT A DENT IN THE UNIVERSE!!

Steve Jobs once said, “We’re here to put a dent in the universe. Otherwise, why else even be here?”

The very reason that panel companies are POPPING UP now days is ‘LOW ENTRY BARRIER’ & ‘GREED FOR QUICK MONEY’!! But I personally believe that having a higher purpose doesn’t just help you find SUCCESS – it redefines the meaning of the word. People in the panel business have an amazing opportunity to change the course of the market research – they can REDEFINE the value proposition. My humble request would be not to get stuck in the labyrinth of greed but make your earnest contribution in changing the face of the market research.

Now you have a choice. You can comment, share, or implement. I prefer if you implement, but I’ll appreciate all three – Akshay Kanyal

Professor Facebook

More connective tissue may make academia more efficient

Feb 11th 2012 | from the print edition

GIVEN journalists’ penchant for sticking the suffix “gate” onto anything they think smells of conspiracy, a public-relations consultant might have suggested a different name. But ResearchGate, a small firm based in Berlin, is immune to such trivia. It is ambitious, too—aiming to do for the academic world what Mark Zuckerberg did for the world in general, by creating a social network for scientists. And it is successful. About 1.4m researchers have signed up already, and that number is growing by 50,000 a month.

Non-scientists might be surprised that such a network is needed. After all, the internet was originally created mainly by academics for academics and Mr Zuckerberg’s invention, Facebook, got its start on college campuses. But though the internet has speeded things up, it has not fundamentally changed how researchers are connected. Academic communities are still pretty fragmented, frequently making it hard for scientists to find others doing similar research. And results often are not shared across disciplines.

To make things more efficient and interdisciplinary, ResearchGate wants to help the academic world to grow more connective tissue, as Ijad Madisch, one of the firm’s founders, puts it. As on Facebook, users create a profile page with biographical information, list their interests and research skills, and join groups. They can see what others with similar interests are up to and post comments. They can also upload their papers and create invitation-only workgroups.

The big question is whether ResearchGate will make enough money to keep its investors happy. So far, it is running on cash from Accel Partners and Benchmark Capital, two venture capitalists based in Silicon Valley. A third firm is expected to join them soon. But these people will want a return on their investment.

Some of that may already have come from the Max Planck Society, which runs many of Germany’s best research campuses and had ResearchGate build it a private network. Over the longer haul, the firm hopes to charge companies and universities for using it to advertise jobs, and to operate a marketplace for laboratory materials. It has no plans to post other advertising, though, nor to charge its users directly.

At the moment, most of those users are in their 20s. Their favourite activity is to ask each other questions about practical research problems, from DNA-sequencing techniques to statistical tricks. They are also busy reading each other’s papers: more than 10m have been uploaded. (Most scientific journals now allow authors to post their work on “personal web pages”, which includes profile pages on social networks, according to Dr Madisch.)

The service certainly saves these young researchers trial and error, and therefore time and money. They will probably also like a new feature ResearchGate is planning to introduce in April: a feedback system which lets users rate each other’s contributions. This would allow them to build a reputation other than by publishing papers.

Scientists whose reputations are established may be more hesitant, though, and not just because they are set in their ways. Science is not only about collaboration but also about competition. This limits what people are willing to share. But Dr Madisch is optimistic. Those who have grown up with Facebook, he says, know that sharing will improve their research. And their older colleagues will eventually come around—or retire.